The Can’t-Lose Way for Your Business to Pop: Add Bitcoin to Its Namebr As the value of Bitcoin has skyrocketed in recent months, companies previously focused on making fitness apparel, cigarsbr and beverages, among other things, have rebranded themselves as virtual currency or blockchain companies of one sort or another.br In October, the Colorado company said it was changing its name, making an investment in a Canadian virtual currency exchangebr and creating operations to mine Bitcoin and other virtual currencies.br Businesses previously focused on making fitness apparel, cigars and beverages have rebranded themselves into virtual currency or blockchain companies.br The company said that alongside its virtual currency business, it will continue to pursue “products for cattle, equinebr and swine for the assistance and facilitation of reproduction.” (October 4)br To become a public company, The Crypto Company acquired a small existing public company, Croe, which previously developed women’s fitness clothing.br The company said: “We are taking an all-round view to the 360 Blockchain Inc. business plan; with a mission to empower blockchain technologies with capitalbr and experience to create exponential value.” (October 4)br Leeta Gold was focused on mineral exploration in Canada, though with little apparent success.br The company said: “We view advances in blockchain technology as a once-in-a-generation opportunity,br and have made the decision to pivot our business strategy in order to pursue opportunities in this evolving industry.” (December 21)br Vapetek made batteries and liquid for electronic cigarettes.