H&M Hires 'Diversity Leader' After 'Monkey Hoodie' Scandal The move comes after the brand faced social media backlash and anti-racist protests in South Africa over an ad that showed a black child dressed in a hoodie with the wordsbr "coolest monkey in the jungle." The Swedish fashion label announced the decision via its Facebook page on Tuesday evening. H&M In an email to The Associated Press on Wednesday, H&M informed that the new diversity leader is Annie Wu, the brand’s Global Manager for Employee Relations.