Michel Hazanavicius Starts #WeToo Movement For Men 'The Artist' director brought awareness to the hashtag in a letter published by France's New Literary Magazine. Michel Hazanavicius to The Hollywood Reporter Michel Hazanavicius to The Hollywood Reporter Hazanavicius was inspired by the Harvey Weinstein controversy France's #MeToo equivalent – #BalanceTonPorc – stands for "Call out your pig," and Hazanavicius explains why revelations of sexual abuse haven't been pouring out of the nation's film industry.