► Subscribe to the Financial Times on YouTube: br Studying at business school is expensive, so will prospective students choose the low-cost, flexible option of an online programme?br br Deciding whether to study virtually or on-campus really depends on your career path and aspirations, says Douglas Shackelford, dean of UNC Kenan-Flagler, in the US. He also explains that online course materials have been used to enhance the residential study experience.