These Goldfish Are 70 Percent Organicbr Going 70 percent organic limits additives like autolyzed yeast extract, “which provides savory background flavor notes” to Cheddar Goldfishbr but is left out of organic wheat Goldfish, Campbell said.br Still, you are allowed to say a product features an organic ingredient as long as it “containsbr at least 70 percent organically produced ingredients (excluding salt and water).”br The Campbell Soup Company, which owns the Goldfish brand, started selling three kinds of Goldfish with organic ingredients in 2016.br The advent of 70 percent organic Goldfish almost certainly has something to do with the risebr of Cheddar Bunnies, made by Annie’s Homegrown, which General Mills acquired in 2014.br Had I not recently sat on my reading glasses, I might’ve noticed a line at the bottombr of the organic wheat Goldfish that said, “These crackers are 70 organic.”br Seventy percent organic?br One blog for moms declared Cheddar Bunnies “the Goldfish of this generation” in 2015, the kind of sentiment that probably didn’t sit well at Campbell.br I played it safe, settling on regular Cheddar Goldfish ($2.99 for 10 ounces)br and another Cheddar variety emblazoned prominently with the words “Made With Organic Wheat” ($3.99 for eight ounces).