Advertisers Turn the Oscars Into a Super Bowl-Like Platformbr The Academy Museum of Motion Pictures, which is slated to open in 2019, showed itsbr first commercial (a faux spot for the Overlook Hotel of “The Shining” fame).br By DANIEL VICTORMARCH 4, 2018br If you only watched the commercials and not the awards part of the Oscars telecast,br you might have thought for a moment you were watching the Super Bowl.br Several advertisers offered cinematic spots that went beyond the usual fare, while others used it for unveilings.br Netflix teased the final season of “House of Cards,” and ABC used the occasion to release the trailer for its “Roseanne” revival.