Goodyear offered a sneak peek during the 2018 Geneva International Motor Show of its EfficientGrip Performance with Electric Drive Technology, a prototype tire for the growing electric vehicle market that will be on the road by 2019 in Europe. Goodyear testing reveals that traditional tires can wear out up to 30 faster on electric vehicles due to the powerful, instant torque from electric motors and the additional vehicle weight from heavy battery packs.