Pandora's Premium Users Can Now Enjoy Personalized Playlists The music-streaming app has completely rolled out the feature for its premium users, after releasing dozens of personalized br playlists in March. Pandora Premium br is a $9.99 per br month service According to TechCrunch, Pandora’s music database, Music Genome, generates the personalized playlists based on what br music you like. Human curators are also used to update the lists, which have various categories like “energy” and “rainy days.