Mahindra KUV 1oo has been launched for Rs. 4.42 lakh (ex-showroom Pune) for the petrol variant and Rs. 5.22 lakh (ex-showroom Pune) for the diesel variant. Mahindra & Mahindra, the kings of the Indian SUV world, have only ensured over the years that their DNA never got diluted whatever the size of car they built. With the KUV100 (pronounced KUV one double “Oh”), the inherent Mahindra flavour is very much present in abundance. To be fair, though it’s not big enough a car to be called a compact SUV, you end up calling it one, knowing that it looks muscular and sporty.