Subscribe for more car videos: The BMW i3 is the first premium-segment model conceived to run purely on electric power. And the car's innovative vehicle concept also shines through in its design. The exterior and interior design of the i3 are heavily influenced by its LifeDrive architecture and pioneering drive system. Indeed, not content with conjuring up an unmistakable feeling of space and extraordinary driving experience, these two elements also have a significant stylistic impact.