Peugeot has unveiled the smallest car Dealership in the world… in a London phone box. The iconic red K6-series phone box, which opens for business in Russell Square from Tuesday 12th September, has been converted into a fully connected online showroom using Peugeot's unique e-commerce system, 'Order Online'. Customers will be able to gain access to the diminutive Dealership by getting a special code* at . Inside, they will find a tablet device connected to the e-commerce portal, where they can browse, configure, finance and ultimately order a new car.