Andrew Richardson does not make smut. While his eponymous magazine most certainly does focus on sex as a subject, it is—according to Richardson himself—very much "in service of ideas." Richardson's early work was very much a reaction to “the celebration of the low-key” that he noted in the grunge era. Richardson Magazine sought to lift up and elevate the raunch.br br Meanwhile, Richardson’s clothing brand (also eponymous) focuses on subtly elevating the basics. The line itself came about almost as an afterthought—Supreme’s James Jebbia is a long-time friend and collaborator, and when the two came together to work on a collaborative line of tees, the clothing just seemed like a no-brainer. However, once Richardson focused on the intricacies of fit and construction (“I made my own terry cloth because I didn’t like the options out there,” he says), he noticed that the brand was “big in Japan.” A cease-and-desist letter from American Standard, the toilet and urinal company, was but a “rite of passage” for the designer.