Amazon Becomes the Second Company br to Reach $1 Trillion Milestone The company, lead by CEO Jeff Bezos, Apple was the first company to hit br the $1 trillion mark in early August. Amazon hit $900 billion in July br following its biggest Prime Day ever. Analysts cite the company's br "ever-diversifying portfolio" br as a main driver of its value. Gene Munster, Loup Ventures, via CNBC Amazon shares rose br nearly 2 in Tuesday br morning trading. The company's stock has br more than doubled br in the last 12 months.