According to Business Insider, Apple may name its new iPhone 'Xs,' 'Xs Max,' and 'Xr,' according to a new report.br Apple is expected to unveil three new iPhones at its September event on Wednesday.br A new report from Bloomberg's Mark Gurman says Apple could name its new iPhones "Xs," "Xs Max," and "Xr."br Gurman has a solid track record with reporting Apple news before it's officially announced.