br AP PhotoMark Schiefelbein The most popular beer in the world is Snow, a Chinese beer brand. An estimated 101 million hectoliters of Snow were sold worldwide in 2017. For comparison, just 49.2 million hectoliters of Budweiser — the No. 2 brand in the world — were sold globally in the same period. While Snow is wildly popular, it isn't very well-respected, with one RateBeer reviewer calling it "the worst beer I've ever tasted and that's saying something.