General Electric is currently evaluating which company's web applications to add to its 400,000 computers worldwide, and a start-up called Zoho has risen to become a serious contender against Microsoft and Google. Unconfirmed reports are circulating that GE already chose Zoho, but Oliver Marks at ZDNET set the record straight today about the claims:"For the record...no decision has been made on Google Docs, Zoho, or any other vendor at this time, but a vigorous evaluation is taking place," he writes. It's impressive that Zoho is even in the running with giants like Google and Microsoft, considering they're offering similar applications: Google Docs and Zoho Sheet, for example, are both collaborative online excel spreadsheets. So what might set Zoho apart? Co-founder and evangelist Raju Vegesna filled me in at the TechCrunch50 conference. Bernard Lunn also has a thorough analysis of how Zoho is succeeding against the odds at Read Write Web. Zoho, with a suite of 18 online applications, is gaining 100,000 users a month and already has over one million users, Regesna says.