Apple Buys TV Show Frombr Kevin Durant The NBA star's new series, 'Swagger,' is heading to Apple. According to CNBC, the series will be a new drama based on Durant's experiences playingbr youth basketball. It will also be set in Washington D.C.'s AAU basketball league. Kevin Durant, Rich Kleiman and Reggie Rock Bythewood will serve asbr executive producers. The show is the latest in Apple's growing library of original TV shows. The tech giant plans to spend at least $1 billion this year on content, which will be free on its future devices.