Nas Inks $340 Million br Deal With Viacom Viacom has signed the deal br with the legendary rapper's br Queensbridge Venture br Partners media group. The two companies will split the br cost for the U.S.'s leading free br television streaming service, Pluto TV. Bob Bakish, Viacom President and CEO, br via statement Bob Bakish, Viacom President and CEO, br via statement Nas is known for br investing in the br startups Lyft and Genius. The artist's investments arebr considered instrumental in br helping the startups become br as prominent as they are today.