Beyoncé and Jay-Z Launch Vegan Contest for Lifetime Concert Tickets Queen Bey and Hova recently announced the Greenprint Project. The project will give fans the br opportunity to score lifetime tickets br to both Beyoncé and Jay-Z's concerts if they give a vegan diet a chance. The name of the project stems from the couple's involvement with Marco Borges' cookbook, Beyoncé and Jay-Z, to 'People' To qualify for the competition, fans can take certain measures. They can practice br "meatless Mondays" or commit br to eating "two plant-based meals a day.