Santosh (Ganesh) and Nayana (Radhika) work for competing advertisement agencies. While Nayana believes in doing work ethically and with integrity, Santosh believes there is no harm in taking shortcuts, especially if they are crooked and immoral. The crux of the film is devoted to an ad that Santosh shoots for ‘Zoom’, a tablet which can cure impotence, among many other things. Nayana discovers that Zoom is actually a fictitious product and complains to the advertisement council to get Santosh arrested. In an attempt to evade arrest, Santosh searches for names of banned scientists and goes all the way to meet Dhoomaketu, a scientist fluent in Kannada based in Milan, Italy, to manufacture a product for which he has already made an ad.

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