Lyft Celebrates Black History Month With Free Ride Initiative Lyft's free ride offer can be used bybr customers across the U.S. and Canada. The ride-share company is providing one free ride to a black history museum, memorial or relevant cultural site throughout the month of February. Lyft also extended the offer to includebr black-owned businesses inbr eligible communities. Lyft, via blog Lyft's initiative coincides with the one-year anniversary of their partnership with "Black Girls Code," an organization that helps increase the representation of black women in technology. The promo code is good for one free ride upbr to $10, and expires on February 28. A complete list of participating cities and the needed promo code can be found on their website.