LTCV stands for lifetime customer value i.e. a customer’s timeframe of association with the business. Maximizing #customerlifetimevalue is important with #personalizedrecommendation so that customers can keep coming and shopping on your e-store. The tool comes with “Order History” widget that makes the customer experience better and offers #ecommerceproductrecommendations. The widget can be added to the accounts page so that customer can easily opt for re-purchase. Another widget- “More of your Choice” includes the products similar to those that customer has already purchased. This also helps in understanding the preferences of your customer.