Cherry has partnered br with Sony Pictures br Animation after his br Kickstarter campaign br raised $300,000 br in 2017. It is the most money any short film has raised on the platform. ‘Hair Love’ focuses on br an African-American dad br doing his daughter’s hair br for the first time. Kristine Belson, Sony Pictures Animation president, called it “fresh" and "authentic.” Kristine Belson, via statement The story is set to hit the big screen later this year, and the book release is set for May 14. Matthew A. Cherry, via statement Cherry tweeted, "This video of @DJHINES doing his daughters hair really inspired the project.