People Are Using Streaming Services br More Than Cable As of 2018, 613 million people worldwide br have plans with online services br like Netflix. This is the first time the br global streaming number br has eclipsed that of cable users. In the U.S., digital platforms make up 50 of media use in general. Cable struggled in 2018, but the MPAA says that movie theaters br had a bounce back year. According to the report, the br global total of big screens br jumped 7. The MPAA adds that the industry's future is brighter thanks to younger people seeing films more often.