Lululemon Is Taking on Nike and Adidas With Sneaker Line The company is br launching its own br footwear collection br this year. CEO Calvin McDonald said they are currently testing new products. The company previously br worked with sneaker label br APL to create men’s and br women’s sneakers. Calvin McDonald, via statement Lululemon is known for its women’s athleisure wear like yoga pants and workout clothes. The company plans br to grow its menswear br business into a br $1 billion platform by br 2020, launch a new br self-care collection br and branch into br casual wear. Lululemon hopes to more than double the size of its men's wear revenues by 2023.