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Emphasizing the roles that family, religion, and history play in intercultural communication, COMMUNICATION BETWEEN CULTURES, 9E helps you increase your understanding and appreciation of different cultures while developing practical skills for improving your communication with people from other cultures. Bringing chapter concepts to life, the text is packed with the latest research and compelling examples that help you take a look at your own assumptions, perceptions, and cultural biases so you can see the subtle and profound ways culture affects communication. The ninth edition also includes insightful discussions of the impact of globalization, a new chapter on intercultural communication competence, and extensive coverage of new technology.