Ed Sheeran Gets br His Own 'Edchup' br Heinz Ketchup Line Sheeran is apparently br a huge fan of Heinz Ketchup. He even has a tattoo br of the brand on his arm. Last month, the br "Shape of You" singer br alerted fans to a br secret collaboration br with the ketchup giant. On Wednesday, which was also br National Ketchup Day, the secret was revealed. But if you didn't jump at the chance br to snag a bottle, you're out of luck. As of Thursday morning, br "Edchup" sold out. Fans can check br Instagram for updates br on future releases.