Shawn Mendes Teams up With Sustainably Packaged Water Company Flow is a company that sells alkalinebr spring water in 100 recyclable packaging. Nicholas Reichenbach, CEO of Flow, reportedly found out that Shawn Mendes was a big fan of the product. Nicholas Reichenbach,br via ‘Fast Company’ Reichenbach then reached out to Mendesbr and recruited him as an advisor andbr sustainability ambassador for the brand. In his advisory role, Mendes will help guide the company’sbr international growth as they work towards their goal ofbr providing a “sustainable alternative” to the world. As a sustainability ambassador, Mendes is swappingbr out traditional plastic water bottles used during hisbr 2019 world tour for Flow’s recyclable ones. According to ‘Fast Company,’ this onebr step will prevent over 70,000 bottles frombr ending up in landfills or sitting in recycling plants.