This video clip is an interview with Kerchoonz co-founders Indiana Gregg and Ian Morrow, taken from a September 24, 2008 appearance on Channel M, the popular UK breakfast show. In this interview, Gregg and Morrow discuss the concept of Kerchoonz, exactly how musicians can make money on the site, the ever-evolving nature of the music industry, and other related topics. As Ian Morrow states, "this is probably the first site that's been written by musicians for musicians. It's 100 legal - with downloading and pirating, the genie is out of the bottle and it's probably not going to go back in." This is your chance to hear what Kerchoonz is all about - directly from the co-founders themselves! www.kerchoonz.