Sober Coach In br What is an addiction recovery or sober coach? An addiction recovery or sober coach is like a personal trainer for sobriety. This person may act as a sponsor in a Twelve-Step program, a counselor for your daily activities to ensure drug-free, a motivator to get you involved in the society, and a reporter to your families for your condition. A sober coach is a seasoned treatment professional who helps clients at any stage of the treatmentrecovery process stay on the recovery track.