Apple Shifts More Toward Subscription Services According to Slate, some analysts predict iPhone sales will decline about 15 percent in 2019. As a result, the tech giant appears br to be re-evaluating its game plan. Apple Arcade, their new gaming service, br will be released in 150 countries for br a monthly fee of $4.99. Arcade will compete with br PlayStation Now ($19.99) br and Google Stadia ($9.99). Apple is also venturing into original programming with Apple TV Plus. The new streaming service will br cost $4.99 a month, undercutting br major competitors such as Netflix, br HBO Now and the upcoming Disney+. The service will launch on br Nov. 1 in more thanbr 100 countries.