LeBron James Denied Trademark br for 'Taco Tuesday' LeBron's br "Taco Tuesday" videos br have gone viral br on Instagram. LBJ Trademarks, one of James' companies, br submitted the trademark paperwork in August. According to the application, the trademark was to be br used in "social media, search engine marketing," as well as "inquiry marketing, internet marketing, mobile br marketing, blogging and other forms of passive, br shareable or viral communications channels." The U.S. Patent and Trademark Office br refused the application on Wednesday. U.S. Patent and Trademark Office James' spokesman said br that the application br was filed "to ensure br LeBron cannot be br sued for any use of br 'Taco Tuesday'.