Starbucks Continues to Cutbr Back on Limited-Time Drinks.br Financial analysts recently confirmedbr Starbuck’s continued efforts to reduce thebr number of limited-time drinks it offers. .br Looking ahead, Starbucks plans to avoidbr limited time offer beverages that can complicatebr operations, and instead innovate seasonallybr around enduring platforms, Andrew Charles, Cowenbr Analyst, via ‘Business Insider’.br The coffee giant initially pledgedbr to cut limited-time drinks bybr 30 percent in April 2018.br Limited-time drinks often have complicatedbr recipes that slow down baristas, which inbr turn increases customer wait times.br Customers also often leave disappointed,br as the results may not exactly match thebr advertised aesthetics of the drink. .br Rather than cutting limited-time drinksbr out completely, Starbucks will instead shiftbr their focus to more “enduring platforms.”.br Starbucks has ambitions to introduce a newbr platform every 2-3 years, such as cold brew,br refreshers, espresso and Teavana in recent years.