Amazon Announces br Alexa Wearables .br The tech giant revealed several br new products at their pressbr event on Wednesday.br The most noteworthy being br Echo Buds, the company’s br new earbuds, which will compete br directly with Apple’s AirPods.br AirPods, which dominate the br earbud market, cost $159. br Echo Buds will cost $129.br An Alexa-enabled ring and eyewear br were also announced, both of which br will be available through invite-only.