Mattel Partners With National Geographic to Release Photojournalist Barbie

Mattel Partners With National Geographic to Release Photojournalist Barbie

Mattel Partners With National Geographicbr to Release Photojournalist Barbie.br Mattel recently announced the release of a new line of Barbiebr dolls that highlight exploration and science-based professions. .br They’ve reportedly entered a worldwide licensingbr agreement with National Geographic to create the dolls. .br Barbie allows girls to try on new roles throughbr storytelling by showing them they can be anythingbr … girls can now imagine themselves as anbr astrophysicist, polar marine biologist and more, Lisa McKnight, Senior Vice President of Barbie, via NBC.br According to Mattel, each doll and playsetbr will come with “relevant accessories” that havebr been authenticated by an “advisory council.”.br The council is reportedly made up ofbr female National Geographic Explorers andbr the magazine’s editor-in-chief, Susan Goldberg.br As stated by Goldberg, National Geographic’sbr partnership with Mattel has been done withbr the hopes of “[reaching] kids in a new way.”.


User: Wibbitz Top Stories

Views: 156

Uploaded: 2019-10-24

Duration: 01:13

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