How Alibaba turned a fake holiday into a $25 billion shopping extravaganza that's bigger than Black Friday and Cyber Monday combined

How Alibaba turned a fake holiday into a $25 billion shopping extravaganza that's bigger than Black Friday and Cyber Monday combined

How Alibaba turned a fake holiday into a $25 billion shopping extravaganza that's bigger than Black Friday and Cyber Monday combined

Alibaba, the Chinese e-commerce giant, made $25 billion in just 24 hours on November 11, 2017, thanks to the largest shopping holiday 'Singles Day'.

User: Insider

Views: 1

Uploaded: 2019-11-11

Duration: 02:14

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