Small Businesses Are Using br GoFundMe to Stay Afloat.br According to 'The Wall Street Journal,' companies in nearly 20 countries have used the website to generate funds.br Besides a small credit card fee, br users are granted access to br all the money they generate.br "These independent businesses become pillars in a community, and when they can’t stay open, br the communities really rally."br - CEO Rob Solomon, via 'The Wall Street Journal'.br One business, N.Y.C's 'Books of Wonder,' is using GoFundMe to re-locate to a more affordable spot.br 'Books of Wonder,' which is seeking $250,000, has raised $23,000 since fundraising began late October.br Manhattan Chamber of Commerce's Jessica Walker says small establishments have to contend br with obstacles such as raised rent.br "If a business is struggling, it’s br much harder to get a bank loan." br - Jessica Walker, via br 'The Wall Street Journal'.br "It’s most helpful to people, such as women and people of color, who don’t necessarily have access to a ton br of wealth within their networks.