Jell-O became a beloved household staple in the U.S. by printing its own recipes and advertisements. It's beloved in a part of the U.S. known as "the Jell-O Belt", and even became Utah's official state food in 2001. Jell-O generated $932.5 million in sales in 2009. However, its sales have fallen year after year as eating trends like natural foods and veganism continue to gain popularity with consumers. Here's how it went from being a holiday dinner staple to being served as Jell-O shots to college students.