Planters Announces Mr. Peanut's Death br in New Pre-Super Bowl Ad On Wednesday, Planters announced the death of their beloved mascot, Mr. Peanut, in a statement on Twitter. Following the announcement, Planters released br a 2020 Super Bowl pre-game ad showcasing the br final moments of Mr. Peanut's life. Matt Walsh and Wesley Snipes accompanied Mr. Peanut in the NUTmobile when he swerved and drove over a cliff. The three of them end up hanging from br a tree branch. Once he realizes the branch is br going to break, Mr. Peanut tips his hat and lets go. According to a press release, Planters will air br the ad during the Super Bowl pre-game show. br Mr. Peanut's funeral will air in an official commercial br during the third quarter of the game.