Jen Rubio is the co-founder and Chief Brand Officer of #Away - a global lifestyle brand that’s working to transform the entire travel experience. Under her leadership, Away has been named one of Fast Company’s “World’s Most Innovative Companies,” one of TIME’s “50 Most Genius Companies,” one of LinkedIn’s “Top Startups,” and a Forbes “Next Billion Dollar Start-Up.” Before starting Away, Jen built her career as a branding, creative, and social media expert, redefining how customers and brands connect at companies like Warby Parker and AllSaints. Jen’s been named to Forbes 30 Under 30 list for Marketing and Advertising, Inc.’s 30 under 30 list, and NRF’s People Shaping Retail’s Future list. Born in the Philippines, Jen moved to New Jersey when she was seven years old. She grew up traveling, and has lived in seven cities on three continents. When she was young, Rubio bought a lemonade stand from another child who lived on her street for $20 which she borrowed from her father. She has called it her first merger and acquisition. Rubio later went on to attend college at Penn State University, where she pursued a supply-chain management major. She was placed at Johnson & Johnson as part of Penn State's co-op program. After discovering her desire to be a businesswoman, Rubio dropped out of Penn State just a few credits shy of graduating, in order to pursue a full time role at Neutrogena, a company with whom she did another co-op. Janette caught up with Jen in #Toronto, at #The Elevate Technology Conference and captured her talk on stage for this special behind-the-scenes access. Click here to watch this full Janette’s TV episode https://www.youtube.com/watch?v=eZCKmmDebK0&t=184s. And please leave your comments in the feed and share us with all the amazing women and smart men in your lives. Kindly also hit the #BELL to be notified of all our upcoming episodes. Thank you!