LeBron James Sued for $33 Million Overbr ‘I Am More Than An Athlete’ Slogan LeBron James and his company,br Uninterrupted, are being sued forbr allegedly stealing their ‘I Am Morebr Than An Athlete’ slogan. James first adopted the slogan in 2018, and hasbr since used it throughout his brand and in partnershipsbr with ESPN, Nike and Take-Two Interactive Software Inc. The $33 million claimbr is being filed by Game Plan,br a non-profit youth organizationbr located in Maryland. According to Game Plan, James’br use of the slogan infringes onbr their copyright, which they claimbr was trademarked back in 2016. The non-profit even claims to know the instance whenbr James first saw the slogan, at a game between thebr Washington Wizards and the Cleveland Cavaliers in 2017. Game Plan,br via Hypebeast Uninterrupted hasbr dismissed the allegations,br saying they are “meritless.