#jellyfruitchallengebr Unassuming candy shop becomes centre of viral 'Jelly Fruit challenge' on TikTok as THOUSANDS of teens flock to the store to try itbr Candyland on the Gold Coast has become the focus of a viral TikTok trendbr People place jelly fruit in their mouth, bite and suck on it hoping it won't burstbr The store created its own TikTok account encouraging customers to compete br The #jellyfruitschallenge has more than 2.9million views on TikTok br Employees of an unassuming candy shop were surprised when their store became the focus of a viral TikTok challenge.br br Candyland, located in the Harbourtown shopping centre, in Gold Coast, imports Zing Jelly Fruits, a liquid lolly encased in a plastic wrapper.br br The challenge involves biting down on the plastic without the lolly exploding. br br Candyland shop assistant Erica said thousands of teenagers were flocking to the the store to try the challenge. br 'We're keeping on top of it,' she said.br br 'We sell out really fast, and get them stocked back in really fast.' br br The TikTok Jelly Fruit challenge has given a Gold Coast confectionery store publicitybr The TikTok Jelly Fruit challenge has given a Gold Coast confectionery store publicity br br She said the challenge caught their attention almost three months ago when they noticed demand drastically increasing.br br Candyland marketing manager Jade Wood said they were thrilled by the publicity despite the challenge causing a lot of mess.