Rihanna Announces Fenty Beautybr TikTok House The beauty maven announced the news in a video posted to the brand's TikTok account. Rihanna, via MTV News Rihanna, via MTV News Rihanna, via MTV News According to MTV News, creators living at the Fenty Beauty house will be able to collaborate with each other, create epic makeup looks and grow their individual followings. Founded in 2017, Fenty Beauty firstbr gained notoriety for its expansivebr foundation shade range.