NCAA Will Allow Athletes to br Make Money From Endorsements The decision, made by the NCAA’s br board of governors, will go into br effect by January 2021 at the latest. Big East commissioner br Val Ackerman, via Yahoo Athletes will now be able to work with br companies to promote their businesses and br retain marketing agents to handle deals. Schools will be kept separate with br guardrails in place to prevent boostersbr during the recruiting process. The legislation must still clear br a vote at the NCAA Convention, br though board approval makes br the chances high. Companies previously had to br strike deals with individual br programs, head coaches br or the NCAA.