Mattel Reveals #ThankYouHeroes br Initiative for Children of br Essential Workers The initiative will benefit the br First Responders Children’s Foundation (FRCF), br which will be gifted up to 30,000 dolls. Donations of br Barbies dressed as br doctors and food br service employees br will match each br one sold starting br May 14 until the 17th. Mattel's Lisa McKnight, br via press release FRCF president br Jillian Crane FRCF president br Jillian Crane #ThankYouHeroes joinsbr the toy manufacturing giant's br 'Play It Forward' platform. In dire times, 'Play It Forward' is br designed to help Mattel brands br with community assistance. Mattel also says it will carry on br with toy donations to non-profits, br including Feed the Children and Baby2Baby. The company will also donate to Bright Horizons Child br Care Centers, which helps first responders and br other workers with free child care. To assist the medical industry, Mattel adds it has br made half a million face shields and masks. It has also sent proceeds to #FirstRespondersFirst br from a special line of Little People action figures.