AirAsia has initiated Ourfarm, a business-to-business e-commerce platform, poised to revolutionise the agribusiness supply chain, connecting farmers directly to businesses, thus eliminating middlemen cost and boosting farmers' earning power.br br Launched on Monday, the Ourfarm business-to-business platform was poised to revolutionise the agribusiness supply chain, connecting farmers directly to businesses, thus eliminating middlemen cost and boosting farmers' earning power.