Aunt Jemima Syrup to br Rebrand Due to Racist Origins On Wednesday, Quaker Oats announced its popular br Aunt Jemima syrup and pancake mix brand will be retired. The 130-year-old brand features a Blackbr woman named Aunt Jemima and has longbr received criticism for its racist origins. Quaker Oats has nowbr acknowledged this, admittingbr the brand’s origins are “basedbr on a racial stereotype.” Kristin Kroepfl, VPbr Quaker Foods, via NBC The PepsiCo subsidiary plans to removebr the brand's image by fall 2020 andbr announce its new name at a later date. They also plan to “continue the conversation” bybr working with the Black community to gather br "diverse perspectives” and “evolve the brand.” Kristin Kroepfl, VPbr Quaker Foods, via NBC In addition, Quaker Oats announced it wouldbr donate $5 million over the next five years tobr “create meaningful, ongoing support andbr engagement in the Black community.