There are things on your website that are sabotaging your Google rankings and traffic.br br No matter how much effort you put into writing content, optimize your technical SEO, building backlinks, they're going to keep you down. br br Today I'm going to teach you seven items that you need to remove from your website immediately if you want to rank better on Google. br br I am Raj Pavi, creator of AI Insider an Artificial Intelligence powered SEO tool. br br AI Insider help you to outrank any competitors . Yes I mean any, you dont believe me right. br br Well check out our explainer video below. br br If you are new here, please consider subscribing, I make one video every day. br br 1 outdated content. br br Google prefers fresh content. br br According to hostingtribunal there are 1.7 billion websites in the world.br br I want you to look at those pages that were doing well and go and update them. br br And by refreshing up, making them better, you're going to rank much better versus taking your old content and just leaving it there. br br Google wants all the content on your site to be great and updated because it's not just one page ranking on its own, it's your whole site. br br Google is looking at your whole site as a whole, and when it's all updated and perfect, you're going to do much better. br br 2. pages with thin content.br br So what I want you to do is go to all the pages that offer little to no value, look at them. br br If you think they offer value, that's fine. br br But if you don't, I want you to either A, update them and make them more in-depth, or br br B, 301 redirect them to other better pages that are more in-depth and offer a much better user experience. br br Make sure you assess each and every single page through Google Analytics. br br Look at how much traffic it's getting before the change and after the change. br br Look at the bounce rate, look at the time on page. br br These will all give you indicators if that page is good or bad or needs updating. br br 3 excessive or irrelevant ads. br br Ads make users leave a website if it impacts user experience.br br So it's not bad to have ads, even Google has ads, but you want to make sure that they blend in, they're nice, they're not too crazy in how they look, and they're not distracting the user. br br And if you look at what Google is doing with their ads, that's a perfect example of how ideal you want to blend ads throughout your own webpage. br br 4. Automatically generated contentbr br What you need to do is create content that provides the best experience out there and not just from the perspective that is not automated, br br but you need to look for all the other pages that are ranking for the term that you're going after br br And ask is my content going to provide more value than theirs? br br And if you're unsure of how to evaluate that, go to Ubersuggest, type in the keyword that you're looking for to rank for and write about. br br On the right side you'll see all the pages that rank on the top, the backlinks they have, the social shares, and their domain score.