EPILOGUEbr FINAL ACT OF A FAIRY TALE br IN THREE PARTSbr br The epilogue is the closing act of a narration. The accumulation point of reflections that sedimented during an excavation. As for me, it represents the possibility to accomplish my questioning about the world of fashion, through a path that is like a fairy tale in three parts.br br The start of this quest unfolded in February. On that occasion, I wanted to celebrate the magical ritual of the fashion show: a sacred and unrepeatable liturgy through which creative thinking goes public and offers itself to the interpretation of a community of emancipated spectators. I wanted to unveil what lies behind the curtains of this ritual. I played at reversing perspective, moving my traveling companions centre stage: that collective intelligence, inspired and sensitive, that makes the enchantment of beauty possible. What is the impact of unveiling what builds illusion? What happens to a ritual as it is profaned? How do we reconfigure wonder, epiphany and suggestion?br br The second act shaped during the advertising campaign, in May, when I tried to create further disorientation inside the routine mechanisms of fashion. It was a radical experimentation in which I let myself go with the idea that beauty can appear, unpredictably and wonderfully imperfect, through the absence of control. That time, I decided to abdicate my role of obsessive director. I chose to let go, to renounce building the scene and the action, so I let the models build their own images. To act as photographers and storytellers, producers and scenographers. What happens to communication when it stops becoming a unilateral act? What does it mean working to foster a chorus-like expressive practice? What happens to the creative product when it escapes predetermination?br br Finally, the epilogue comes, to seal the closure of a trilogy of love. This last movement goes around another short-circuit. The clothes will be worn by those who created them. The designers with whom, every day, I share the daze of creation, will become the performers of a new story. They will seize the poetry they contributed to mould. They will stage what we passionately imagined. It’s a process of role reversal, once more. The distances shorten. The creative act becomes exhibition praxis. The inside projects itself outside. The invisible takes its shape, radiating through self-combustion. More than that. This time, my analysis on the mechanisms that regulate the world of fashion intensifies: this reshuffling will be portrayed through an unusual perspective. For a whole day anybody will be able to investigate, thanks to suitably arranged cameras, the process through which the design office will embody Gucci’s new advertising campaign.