Having a beautiful website doesn’t always ensure it will be seen. In order for your website to show up in the search results, search engines have to know what your website is about. One of the main ways to educate search engines about your website is through content. But content isn’t just for the search engines, it’s also for the people visiting your website. So let’s talk about a few reasons why content is important to search engine rankings and converting visitors to customers.br br Content Creditbr br Image Credit:br br Short Videobr Mixkit.